Black Friday 2023, the much-awaited shopping event known for its remarkable discounts, is fast approaching. It allows shoppers to buy things, such as footwear, at massive discounts. From comfort shoes, running shoes, casual sneakers, boots, and platform shoes to hiking and outdoor shoes, buyers are spoilt for choice at affordable rates. Last year saw some fantastic deals on shoes, so buyers who missed out on them might get to buy them this time.

Here are a few shoe categories that sold like hotcakes last year:

Outdoor and athletic shoes

1. Shoe Carnival has an extensive selection of brands, styles, and sizes for men, women, and children, making it a go-to destination for buyers seeking outdoor and running shoes at affordable prices. Last year, the brand offered boots for as little as $20 and hiking and outdoor shoes for $25. They had doorbuster deals on most of their athletic and outdoor shoes.

2. JCPenney had great deals on running shoes, sneakers, and boots from brands like Nike, Adidas, and Champion. Women’s boots sold for as little as $19, almost a 70% discount from their retail price. JCPenney ran a 50% discount on Fila sneakers. In addition to that, JCPenney Rewards members got a $10 bonus reward for every $50 spent.

3. Nordstrom is home to a slew of footwear collections. Some of its best offers included an approximate discount between 40 and 50% on Adidas’s UltraBoost running shoes and sneakers, up to 60% off on Converse sneakers, and a 25% discount on Nike running shoes.

4. Zappos hosts an interesting Black Friday sale on several footwear collections from top brands like Superga, LL Bean, and Adidas. Customers can pick up everything from women’s booties and slippers to men’s sandals at steep discounts. Last year saw three new “mystery deals” every day leading up to Black Friday. It helped buyers begin shopping early and save big. One offer that stood out was a $32 discount on the much-loved brand Hoka’s Bondi 7. Hoka rarely slashes its shoes’ prices, as they sell out quickly. Zappos also had a discount of up to 35% on men’s Saucony and New Balance athletic shoes, bringing their prices below $100.

Casual shoes

1. Buyers availed themselves of discounts from Kohl’s on children’s, men’s, and women’s casual shoes last Black Friday. They also earned $15 cash for every $50 spent, an extra 15% with a promo code, and free shipping on all orders above $25. There was a 30% discount on most casual Nike shoes.

2. Currently, Crocs is running a sale on most of its products; some are being sold at half off. Last year, Crocs slashed prices on its coveted products by almost 60%. This year, buyers can look forward to similar deals. Buyers who sign up for the Crocs Club can also expect a coupon for 20% off.

3. Asos is known to conduct the grandest festive sales and create a lot of hype around them. Buyers can expect the same this year. Last year, ASOS had some great deals on its casual shoes, such as Lacoste Flatform Trainers and Chelsea Boots. But beyond its Black Friday sales, shoppers can also check out its daily ongoing discounts from over 850 brands. This might give buyers an idea of what to expect on Black Friday. Customers can grab a year-round discount from Asos by shopping at its outlet.

4. Superbalist has announced that its deals will be out soon and bigger than last year. Buyers should browse their loafers, sandals, heels, and sneakers collections and bookmark them to avoid missing out on deals. Based on last year’s sale, customers can expect to save up to 60% on certain products.

Formal shoes

1. Aldo announced that it will host a Black Friday sale. Based on past year’s trends, buyers can expect to save big on dress shoes and work shoes. Those who sign up for its newsletter can enjoy a 15% discount on off-sale products.

2. Like Aldo, Tillys has updated customers about its upcoming Black Friday sale; however, there has been no official announcement on the actual offers and deals. Tillys had slashed prices on work shoes, boots, and dress shoes. Customers can look forward to deals on similar products.